M. Shannon Hernandez | Email Marketing Strategist – Medium

M. Shannon Hernandez | Email Marketing Strategist

What’s the Real Difference Between a Marketing Plan and a Marketing Strategy?

How can you navigate marketing without burning out or compromising your values?

13h ago

What’s the Real Difference Between a Marketing Plan and a Marketing Strategy?

13h ago

The Irrepressible Power of Joy Marketing

In a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is…

Nov 19

The Irrepressible Power of Joy Marketing

Nov 19

The 4 Biggest Communication Struggles (and how to fix them)

On a daily basis, I hear from coaches, consultants, and experts JUST LIKE YOU, who struggle to communicate their value and their offers.

Nov 5

The 4 Biggest Communication Struggles (and how to fix them)

Nov 5

Structure Your Freedom, Your Marketing, and Your Life

Let me start by reminding you: YOU CAN’T DO ALL THE THINGS WELL, SO QUIT TRYING.

Oct 29

Structure Your Freedom, Your Marketing, and Your Life

Oct 29

How to Identify & Truly Connect with Your Ideal Clients Online

Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires…

Oct 22

How to Identify & Truly Connect with Your Ideal Clients Online

Oct 22

Inbox Income — Emails that Move the People, the Purpose, and the Profit

You may have noticed a few changes here — namely that we’ve renamed the LinkedIn newsletter to better reflect what we do — help coaches…

Oct 16

Inbox Income — Emails that Move the People, the Purpose, and the Profit

Oct 16

Authentic Brand Storytelling. For Everyone.

A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people…

Sep 4

Sep 4

197 Brand Adjectives to Describe Your Brand [Sorted by Category]

Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of…

Aug 20

Aug 20

Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck

What you do matters — so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition…

Aug 6

Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck

Aug 6

A Masterclass in Messaging & Positioning for Coaches & Consultants

What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company.

Jul 23

A Masterclass in Messaging & Positioning for Coaches & Consultants

Jul 23

M. Shannon Hernandez | Email Marketing Strategist

M. Shannon Hernandez | Email Marketing Strategist

Fractional CMO | Business Growth Consultant | Email Marketing Strategist | Author & Keynote Speaker | Founder & Angel Investor

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