M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and service-based business owners. Shannon and her team specialize in organic mission-driven marketing and creative campaigns that help their clients grow aligned audiences and deepen community relationships, so they grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.

A sought after expert in the world of online business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She has founded The Content Personality® Club and The Confident Expert™ Program, where she and her team champion and rally coaches, consultants, and service-based business owners to grow their profits—while increasing their impact.

Shannon has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. She is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When she is not speaking and teaching globally, she's spreading joy, reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life, Maria.