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M. Shannon Hernandez | Joyful Marketing Strategist
M. Shannon Hernandez | Joyful Marketing Strategist

1.1K Followers

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2 days ago

Your “I help” marketing statements aren’t helping anyone — and here’s why.

So many coaches, consultants, and experts have been trained to lead with an “I help” statement. In my opinion (as a marketing expert who runs a successful business growth consultancy business), this single “I help” statement you continue to use is missing the bullseye on your messaging target. Why? 1…

Marketing

3 min read

Your “I help” marketing statements aren’t helping anyone — and here’s why.
Your “I help” marketing statements aren’t helping anyone — and here’s why.
Marketing

3 min read


Aug 15

Why You Shouldn’t Take A SILO Approach To Improve Systems & Procedures in Your Service-Based Business

Alright business owners — it’s time to talk about one of the biggest misconceptions when it comes time to scale and expand: “I gotta work on my systems and procedures.” Many talented people will sell you on a so-called system that will streamline your business and make it more efficient…

Business Strategy

3 min read

Why You Shouldn’t Take A SILO Approach To Improve Systems & Procedures in Your Service-Based…
Why You Shouldn’t Take A SILO Approach To Improve Systems & Procedures in Your Service-Based…
Business Strategy

3 min read


Aug 1

Why hiring a business coach/consultant sometimes breaks what’s already working

There’s a reason our signature EXPAND™ Method moves with fluidity between the six parts and is not ordered sequentially in one direction. They’re not numbered, and you don’t necessarily need to work through them linearly. …

Business Strategy

3 min read

Why hiring a business coach/consultant sometimes breaks what’s already working
Why hiring a business coach/consultant sometimes breaks what’s already working
Business Strategy

3 min read


Jul 15

Avoiding The Delegation Trap That Will Keep Your Business STUCK

You’ve been told delegation is key to business growth. And it is — but only if you do it correctly. Delegation is a necessary part of your business’ evolution. But it’s also a place where so many of us crash and burn. Why? Because we focus on hiring people to…

Delegation

4 min read

Avoiding The Delegation Trap That Will Keep Your Business STUCK
Avoiding The Delegation Trap That Will Keep Your Business STUCK
Delegation

4 min read


Jul 1

Forget The Vanity Metrics — Dial Into PROFIT, Baby

Today we are diving into one of my all-time favorite things — MATH. Numbers are vital to the success of your business. And yet, most service-based business owners and entrepreneurs focus on all the wrong ones. They get caught up in things like website traffic, social media followers, and email…

Vanity Metrics

4 min read

Forget The Vanity Metrics — Dial Into PROFIT, Baby
Forget The Vanity Metrics — Dial Into PROFIT, Baby
Vanity Metrics

4 min read


Jun 1

The Problem With Small Goals

If you’ve landed on this post, I can bet that you’re a natural visionary leader with many big ideas. So big that sometimes they feel impossible. When faced with goal-overwhelm, most people follow the traditional advice of breaking down their big goals into smaller, more manageable milestones. While this may…

Marketing Strategies

2 min read

The Problem With Small Goals
The Problem With Small Goals
Marketing Strategies

2 min read


May 30

Why Your Energetic Capacity Is So Crucial To Scaling

Scaling your business brings up a lot of conversation around systems, outsourcing, and increased revenue. But there’s one key ingredient that’s often overlooked: energetic capacity. Your energetic capacity is how much you, your team, and your business can handle without burning out. …

Business Strategy

5 min read

Why Your Energetic Capacity Is So Crucial To Scaling
Why Your Energetic Capacity Is So Crucial To Scaling
Business Strategy

5 min read


May 2

How To 2X Your Revenue With The EXPAND™ Method

Service-based business owners are total pros at hitting financial ceilings. You start out struggling to find that first foot-in-the-door client who will legitimize your business, and once you do, it feels like the floodgates open. Money starts rolling in, and life is good… for a little while. Then suddenly, something…

Business Coach

5 min read

How To 2X Your Revenue With The EXPAND™ Method
How To 2X Your Revenue With The EXPAND™ Method
Business Coach

5 min read


Apr 3

How to Stop the Decision Fatigue Cycle as a Business Owner

How do YOU define “joy”? The Dictionary says this: Joy (noun): a feeling of great pleasure and happiness. And Joy (verb): rejoicing. At the Joyful Business Revolution™, we define joy as an internally cultivated experience that comes from making peace with who you are, why you are, and how you…

Business Strategy

5 min read

How to Stop the Decision Fatigue Cycle as a Business Owner
How to Stop the Decision Fatigue Cycle as a Business Owner
Business Strategy

5 min read


Mar 9

How to Attract An Aligned Audience With Your Unique Story

How might things change in your marketing if you shared heartfelt stories that connected deeply with other human beings? Seven years ago, I asked myself that very same question, and I haven’t looked back since. Story marketing has helped me grow an aligned audience for The Joyful Business Revolution™ —…

Storytelling For Business

4 min read

How to Attract An Aligned Audience With Your Unique Story
How to Attract An Aligned Audience With Your Unique Story
Storytelling For Business

4 min read

M. Shannon Hernandez | Joyful Marketing Strategist

M. Shannon Hernandez | Joyful Marketing Strategist

1.1K Followers

It's time to create values-driven, organic marketing oozing with integrity, so you attract more aligned clients. | joyfulbusinessrevolution.com

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