M. Shannon Hernandez | Email Marketing Strategist – Medium

M. Shannon Hernandez | Email Marketing Strategist

M. Shannon Hernandez | Email Marketing Strategist

Authentic Brand Storytelling. For Everyone.

A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people…

Sep 4

Sep 4

M. Shannon Hernandez | Email Marketing Strategist

197 Brand Adjectives to Describe Your Brand [Sorted by Category]

Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of…

Aug 20

Aug 20

M. Shannon Hernandez | Email Marketing Strategist

Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck

What you do matters — so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition…

Aug 6

Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck

Aug 6

M. Shannon Hernandez | Email Marketing Strategist

A Masterclass in Messaging & Positioning for Coaches & Consultants

What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company.

Jul 23

A Masterclass in Messaging & Positioning for Coaches & Consultants

Jul 23

M. Shannon Hernandez | Email Marketing Strategist

Using Brand Messaging Pillars to Guide Your Content

When you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all…

Jul 8

Jul 8

M. Shannon Hernandez | Email Marketing Strategist

Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)

If you hear (or read) the words “messaging strategy” and wonder what that means or if it’s something you need to worry about as a…

Jun 25

Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)

Jun 25

M. Shannon Hernandez | Email Marketing Strategist

Best Email Marketing Platform for Solopreneurs [2024]

One of the most common questions people ask me when they’re getting ready to dive into email marketing or deciding to start a newsletter…

Jun 18

Best Email Marketing Platform for Solopreneurs [2024]

Jun 18

M. Shannon Hernandez | Email Marketing Strategist

Lead Nurturing Email Sequences: The What, the Why, and the How

Email nurture sequences can make the difference between a successful business and never getting out of hustle mode. That’s not to say that…

Jun 11

Lead Nurturing Email Sequences: The What, the Why, and the How

Jun 11

M. Shannon Hernandez | Email Marketing Strategist

The Art of Connection: An Email Marketing Playbook for Coaches

As an Organic Marketing Strategist and Business Growth Consultant who has grown a thriving business over the past 13 years through the…

Jun 4

The Art of Connection: An Email Marketing Playbook for Coaches

Jun 4

M. Shannon Hernandez | Email Marketing Strategist

The Business Benefits of Newsletters (+ When to Be Wary)

Should you start a newsletter? Without a doubt, my answer is yes. With countless benefits to your business, email newsletters can make all…

May 28

The Business Benefits of Newsletters (+ When to Be Wary)

May 28

M. Shannon Hernandez | Email Marketing Strategist

M. Shannon Hernandez | Email Marketing Strategist

Fractional CMO | Business Growth Consultant | Email Marketing Strategist | Author & Keynote Speaker | Founder & Angel Investor

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