M. Shannon Hernandez | Email Marketing StrategistA Masterclass in Messaging & Positioning for Coaches & ConsultantsWhat’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company.3d ago3d ago
M. Shannon Hernandez | Email Marketing StrategistUsing Brand Messaging Pillars to Guide Your ContentWhen you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all…Jul 8Jul 8
M. Shannon Hernandez | Email Marketing StrategistMessaging Strategy Demystified (For Coaches, Consultants & Experts Like You)If you hear (or read) the words “messaging strategy” and wonder what that means or if it’s something you need to worry about as a…Jun 25Jun 25
M. Shannon Hernandez | Email Marketing StrategistBest Email Marketing Platform for Solopreneurs [2024]One of the most common questions people ask me when they’re getting ready to dive into email marketing or deciding to start a newsletter…Jun 18Jun 18
M. Shannon Hernandez | Email Marketing StrategistLead Nurturing Email Sequences: The What, the Why, and the HowEmail nurture sequences can make the difference between a successful business and never getting out of hustle mode. That’s not to say that…Jun 11Jun 11
M. Shannon Hernandez | Email Marketing StrategistThe Art of Connection: An Email Marketing Playbook for CoachesAs an Organic Marketing Strategist and Business Growth Consultant who has grown a thriving business over the past 13 years through the…Jun 41Jun 41
M. Shannon Hernandez | Email Marketing StrategistThe Business Benefits of Newsletters (+ When to Be Wary)Should you start a newsletter? Without a doubt, my answer is yes. With countless benefits to your business, email newsletters can make all…May 28May 28
M. Shannon Hernandez | Email Marketing StrategistEmail Marketing Mastery for Webinar Hosts: Tips, Tricks, and SequencesOnline events are a fantastic opportunity to build relationships with your audience. While there’s no substitute for in-person connection…May 21May 21
M. Shannon Hernandez | Email Marketing StrategistHow I Use Email Marketing to Fill Every Seat for In-Person EventsHosting an in-person event your audience talks about for years starts with building a genuine connection with your audience and deepening…May 14May 14
M. Shannon Hernandez | Email Marketing StrategistHow to Scale Your Services Without Sacrificing Client Results or Adding More Hours to Your WorkdayFor too long, the online marketers and other “experts” have been preaching that the key to building a sustainable, scalable business is to…Apr 2Apr 2