Why Coaches and Consultants who offer programs (rather than courses) will stand out in 2024

Let’s dive into the ROI (return on investment) and ROE (return on emotion) of courses vs. programs for your coaching/consulting businesses.

We are in a time of AI and bots….automation and the loss of human-to-human contact.

If you want to stand out in 2024, and grow a transformative brand that creates REAL impact and change, I’m proposing that you begin the process of thinking in terms of high-touch profitable programs, rather than one-off courses.

Courses are a one way street — you deliver info and then….who knows? (And did you know that only 20% of purchased courses ever get completed?)

Programs on the other hand, have the human element and provide transformation, information and RESULTS.

This is what gains you strong brand ambassadors who are loving your work and raving about you and sending referrals.

Programs build community.

Programs establish you as an expert.

Programs get your clients results.

Programs extend the customer journey and lifetime of a single client, which means less marketing for you!

A perspective I take when it’s time to help a client design a high-touch program is this: Are you in the business of knowledge transfer or transformation?

95% of my clients want their clients to have lasting results. If this is you — let’s get you a program designed that does this just!

Do you need help creating a group offer or 1:1 program but you don’t know where to start?

I’m starting a focus group in January that will help 10 coaches, consultants and experts get their high-touch, profitable program:

Created (organized),

Profitably priced

Positioned, (named/messaged for sale)

and ready to roll out.

My number one goal as a business and marketing strategist, as well as a curriculum designer, is to help you position your expertise and define the transformation for your clients.

Your clients BUY transformation. And the reason so my coaches, consultants and experts have trouble selling their programs (once they are built) is because they focus on the symptoms, and the benefits, and not the overarching transformation.

This 4-week Focus Group (yes 4 weeks!) starts on January 15th. We don’t need to take months do this work — you have got people to serve and money to make!

This Focus Group is for you if want to develop a 1:1 program or group program — or have one you already developed — and want to rework it so it sells better.

We meet 4 times (for 90 minutes each) in January in a small group setting (10 students max).

If your program/content is in your brain or already on paper, no worries. My experience as a master curriculum designer will be your best friend as we lay this out!

This affordable program won’t break your budget either: The investment for this FOCUS GROUP is $1250. Pay in full or $625x2.

You will make this money back after the first sale of your program!

This investment is a wise-one for coaches, consultants, and experts who desire expert help in curriculum design/program content and pricing and positioning strategy.

You can read more and register here. Registration ends on Dec. 31, 2023.



M. Shannon Hernandez | Email Marketing Strategist

Fractional CMO | Business Growth Consultant | Email Marketing Strategist | Author & Keynote Speaker | Founder & Angel Investor