Why “Add Value” Is Holding You Back
“I took back my email list.”
That’s what Jill said after working with us.
And it changed everything.
She stopped hiding behind high-effort, low-return freebies and polished newsletters that didn’t sound like her — even though they followed “good” advice like:
- Create a freebie that adds value
- Be generous with your content
- Overdeliver in your emails
While that advice isn’t bad per se, it often falls flat because it attracts freebie seekers, not buyers.
She started speaking to real people and reclaimed her voice — and with it, her results.
More aligned leads. More fulfilling conversations. More signups for her training school.
All because she stopped “adding value” and started leading.
The Real Problem Was the Advice
Jill’s issue wasn’t consistency or commitment. It was that she’d been told to “add value” instead of owning her voice.
Here’s what no one tells you about that phrase:
“Just add value” sounds empowering.
But it often leads to content that’s diluted, disconnected, and directionless:
- Workbooks no one finishes
- Freebies that attract the wrong people
- Email lists full of ghosts and freebie hunters
Because when you’re focused on proving your value, you stop communicating your power.
If we haven’t met yet, I’m Shannon. I help companies and businesses turn their missions into movements through relationship-rich marketing strategies and messaging that makes you UNFORGETTABLE.
What “Taking Back Your List” Really Means
Jill rebuilt her lead magnet from the ground up — starting with her most ready-to-buy person.
She stopped trying to impress, and started saying what she actually wanted to say.
And almost immediately, she saw
- More engagement
- More clarity
- More yeses
Her emails felt aligned, her leads were primed, and her energy was back!
When your lead magnet reflects your voice and your authority, it stops being a “nice freebie.”
It becomes a bridge to the exact people who are ready to work with you.
Ready to Take Back YOUR Value and Your List
A powerful lead magnet guides the right person toward a decision — to work with you, learn from you, or take the next step.
That’s what we help you build inside the Make It Matter Workshop (July 28–30).
Instead of “impressing” people with tips that show your value, we’re focused on making your voice unmistakable and your offer magnetic.
Over 3 days, you’ll:
- Name your most ready-to-buy person
- Speak directly to what they want
- Start building a lead magnet that converts — without compromising who you are
This is your invitation to stop following rules that don’t fit, and to do email marketing your own way.
It’s time to lead with messaging that actually works.
Ready to explore how we can help you take your marketing strategy and your business to the next level with joy at the forefront? Schedule a call with Amy to learn about your best next steps!
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