What Are Your Clients Really Buying From You?

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What are your clients really buying from you?

Is it coaching? Transformation? An experience?

Two years ago I asked myself this very question — and the results may just surprise you. My ideal clients don’t buy marketing strategy. Or sales strategy. Or business expansion strategy.

GASP. {I know…it’s shocking!}

My ideal clients:

  • Buy PERMISSION to do marketing their own way.
  • Buy CONFIDENCE to show up exactly who they already are.
  • Buy a foundation of JOY — so they can continue creating a lifestyle and business that brings them more of that.

When I realized that THESE are the things my ideal clients wanted, my brand became REMARKABLE. My messaging irresistible. My marketing memorable. My business profitable. My programs desired.

Here’s the thing: People all over the globe sell strategy.

But….

  • None of them sell permission, confidence, and joy.
  • None of them sell the experience of working with an expert and community who ALL prioritize permission, confidence, and joy before strategy.
  • None of them sell my unique methodologies rooted in the #JoyFirst philosophy.

My clients get REMARKABLE RESULTS — and they will tell you they bought from me because:

They wanted increased confidence, permission to do marketing their own way, and joy threaded through all of life and biz.

Pretty REMARKABLE, huh?

So — your turn! What are your clients really buying from you?

If you can’t answer this (beyond coaching/consulting/programs/retreats), let’s chat.

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M. Shannon Hernandez | Email Marketing Strategist
M. Shannon Hernandez | Email Marketing Strategist

Written by M. Shannon Hernandez | Email Marketing Strategist

Fractional CMO | Business Growth Consultant | Email Marketing Strategist | Author & Keynote Speaker | Founder & Angel Investor

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