What Are Your Clients Really Buying From You?
What are your clients really buying from you?
Is it coaching? Transformation? An experience?
Two years ago I asked myself this very question — and the results may just surprise you. My ideal clients don’t buy marketing strategy. Or sales strategy. Or business expansion strategy.
GASP. {I know…it’s shocking!}
My ideal clients:
- Buy PERMISSION to do marketing their own way.
- Buy CONFIDENCE to show up exactly who they already are.
- Buy a foundation of JOY — so they can continue creating a lifestyle and business that brings them more of that.
When I realized that THESE are the things my ideal clients wanted, my brand became REMARKABLE. My messaging irresistible. My marketing memorable. My business profitable. My programs desired.
Here’s the thing: People all over the globe sell strategy.
But….
- None of them sell permission, confidence, and joy.
- None of them sell the experience of working with an expert and community who ALL prioritize permission, confidence, and joy before strategy.
- None of them sell my unique methodologies rooted in the #JoyFirst philosophy.
My clients get REMARKABLE RESULTS — and they will tell you they bought from me because:
They wanted increased confidence, permission to do marketing their own way, and joy threaded through all of life and biz.
Pretty REMARKABLE, huh?
So — your turn! What are your clients really buying from you?
If you can’t answer this (beyond coaching/consulting/programs/retreats), let’s chat.