Structure Your Freedom, Your Marketing, and Your Life

Let me start by reminding you: YOU CAN’T DO ALL THE THINGS WELL, SO QUIT TRYING.

I’m going to share a story with you today — this happened to me a couple weeks ago. Quite frankly, it upset me a lot.

I was having dinner with a friend, and she said: You need to up your Instagram marketing.

[Now if you know anything about what I teach and believe, the last thing to say to me is “need” and “marketing” in the same sentence.]

She sipped her water glass and continued: You call yourself a marketing expert, yet your Instagram is only your art and cooking.

At this point I had to take a deep breath and breathed in calm.

I replied: Instagram is my fun place. My marketing happens on Facebook, LinkedIn, and in my email list.

She said: Yeah, but you can’t call yourself a marketing professional if you don’t use Instagram. It’s where all the people are.

At this, I set my glass down (rather firmly) and said:

Look. I’m gonna keep it real with you. Years ago I decided to focus on one platform + email. That platform choice was/is Facebook. And over the past few years, I’ve made millions of dollars (without ads) by BEING LASER FOCUSED on my strategy there.

I went on: I don’t need Instagram for business, or TikTok or SnapChat, or Twitter, or ClubHouse, or Pinterest, or any other platform that pops up this week. (And may disappear the next.)

I have led the charge for coaches, consultants, and experts around the globe to embrace this:

We are over playing the game of DO MORE and do #allthethings in our marketing. This is what leads to exhaustion, burnout, and “keeping up with the Jones’”.

She looked at me, took a sip of wine (she switched LOL) and said: I admire that. I just feel like you might be losing business.

Ah-ha! There you have it folks. Scarcity mindset in action.

If you are doing things in business for FEAR OF LOSING (rather than the JOY OF CONTRIBUTING), you will never win.

Ever.

You can’t do all the things (well) so quit trying. 💥

Wanna come learn how to do LESS marketing and MORE living?

Here are some of our upcoming events designed exactly to do that:

• November 12–19, 2024: Inbox Income (via Zoom; deets released soon) Save your seat now!
• February 19–21, 2025: Content Creation on Location in Miami. Your stories have the power to unlock deep relationships and revenue.
  Grab your early bird ticket before October 31st to save $350.
  Pay in Full Code: 350MIAMI — (1 payment of $1150)
  Payment Plan Code: 350MIAMI2 (2 payments of $575)
• September 14–19, 2025: Renew & Recharge: Exploring the Flavors, Culture, and Creativity of Mexico
  Just 4 spots left. Grab your Mastermind Retreat here.

Not sure where to start? We’re here to help, just schedule a 20-minute call or email hq@joyfulbusinessrevolution.com.