Is Your Coaching Business Boring or Remarkable?
Today I have an important, SOULFUL question for you:
How are you choosing remarkable?
If you don’t have an answer, I encourage you pull out your journal, and ask yourself some soul-searching questions.
Remarkable coaching and consulting businesses are remembered. They are referred. They are noticed. They are worthy of other people’s inbox and social media space.
The opposite of remarkable? Boring. Drab. Ho-hum. Lackluster.
In fact, check out these two definitions:
- Remarkable: likely to be noticed, especially as being uncommon or extraordinary
- Boring: causing weariness due to lack of interest
Years ago, I decided to CHOOSE REMARKABLE.
This decision changed everything in my business. It took lots of bravery and “getting over myself”. It meant that I needed to STAND OUT — and that meant that I had to put my stake in the ground for something I believed in and could get 100% behind FOR YEARS TO COME.
My business is where it is today because of the stand I took years ago — and because of the joyful business growth and marketing philosophy I am known around the globe for:
“If it ain’t joyful, we aren’t doing that shit!”
So, how do YOU go about CHOOSING REMARKABLE?
The first step is to decide what your stake in the ground is truly about. I help my clients CHOOSE REMARKABLE by coaching them around these two questions:
- What is your vision for a better world — and how is your work as a coach/consultant contributing to this vision?
- What content are you creating that ignites people to take action around this vision?
Last week, I landed in Facebook jail. Do you know why? I CHOSE REMARKABLE when I published this piece of content that was widely shared across the web: Who Controls Your Coaching and Consulting Cash Flow?
I will always CHOOSE REMARKABLE, simply because it means that people will take the time to remark. Now, those remarks sometimes are criticism, and they may land me in Facebook jail….
but…I will always CHOOSE REMARKABLE over boring. Always. (And you should too!)
The payoffs are far greater on the positive side of REMARKABLE.
Are you boring, or remarkable?
If you can’t answer this question, let’s assume your content and your stake in the ground need refining.
In fact, they might just be plain boring — and boring, lackluster, and ho-hum is the hardest place to make money. Boring doesn’t sell.
Today, I’d like to help you CHOOSE REMARKABLE.