Forget The Vanity Metrics — Dial Into PROFIT, Baby
Today we are diving into one of my all-time favorite things — MATH.
Numbers are vital to the success of your business. And yet, most service-based business owners and entrepreneurs focus on all the wrong ones.
They get caught up in things like website traffic, social media followers, and email list size. But those are just vanity metrics. They might make you feel good, but they don’t actually tell you anything about the health of your business.
In my world — and the world of our clients — we track revenue and expenses and celebrate profit.
This part of The EXPAND™ Method (our unique process to help our Joy Fueled™ clients expand their already-working business without burning out or imploding) focuses on three key aspects that will help boost your bottom line.
Three Key Aspects To Numbers That Sing
Many service-based business owners don’t actually have a handle on their numbers. They’re overwhelmed at the idea of tracking everything and don’t know where to start.
The good news is that I’m here to tell you that it’s not as complicated as you might think. In fact, there are only three key aspects of your business that you need to focus on that will make making friends with your numbers easy as pie.
Elimination and Delegation
While many business coaches shout these two phrases from the rooftops when it comes to scaling, there’s a major problem with what is being taught: “Just delegate it by hiring it out” (Which may or may not be the right answer). “Just eliminate it” (Which may or may not be the right answer).
Both of these pieces of advice are causing more harm than good to business owners. In many cases, delegating or eliminating certain tasks is impossible or advisable. And when you try to do so without understanding the numbers and what they mean for YOUR business, you can end up in a whole heap of trouble.
I often tell clients that I don’t care about their revenue. Instead, I want you to tell me about your profit. We start all calls with this question when we are interviewing potential clients to work with us in our Joy Fueled™ Program: What is your monthly revenue–and what is your monthly profit?
Most can answer the first part, but many struggle with the second. It’s okay — but as we like to say: It’s time for a NUMBERS makeover!
Many service-based business owners can’t figure out how to have extended chunks of time off (like weeks off at a time) while the business grows and expands. Instead, they end up checking their email, working behind the scenes, or meeting with clients when they’re supposed to be off the clock.
And if they DO unplug, their sales and marketing go downhill, and they have to double-up with client delivery before or after their trip. This struggle is real!
If you’re relating to this a bit too much, then your business model is not set up for you to be away from it for one day a week. You’re still at the center of it all — like the hub of a wheel. When you try to take time off, the spokes, tube, and rim all feel the pressure and can’t work without you.
But it doesn’t have to be this way.
Making Friends With Numbers
When we work with our Joy Fueled™ clients on their numbers, we help them identify their most profitable offers. Only then do we decide what to delegate, what to eliminate, and what plan to put in place for extended time away. When you’ve got all the pieces of The EXPAND™ Method in place, with an eye on all the parts, the business profitability increases — and you can enjoy more time off.
Here’s how people mess up with numbers:
- They don’t know what offers are actually the most profitable
- They haven’t determined the costs of services for each offer
Having both of these in place allows the math — and not your emotions — to make strategic growth decisions.
I want to help you grow the business you deserve. Yes, you deserve a business that is abundant, joyful, and allows you to live your best life possible. I believe this is possible for you–even if you can’t see it for yourself yet.
As a business strategist, I have helped 1000s of clients turn their businesses around–and create a business they never thought possible!
I’ve designed a tool that will help you determine which part of your business needs your focus now, so you don’t burnout trying #allthethings at once. This tool will help you score your business as it is now–and identify your current blindspots.