3 Keys to Attract an Aligned Audience to Your Business
If you’re like most coaches and consultants, you’ve spent time developing a course or program that you were beyond excited to share with the world. It hit all the marks, answered every question your ideal client might have, and you were SURE it would be hit…
…then you announced it…and crickets. OUCH. We have ALL been there. 💜
Now, part of business is taking risks…but if you can lessen those risks by testing your messaging quickly and efficiently, why wouldn’t you?
Instead of spending way too much time just thinking about creating a new offer or program or spending months (or years) developing curriculum, we’re going to teach you our tried-and-true method of assessing whether or not your idea is perceived to be as transformative to your audience as you know it is.
Because when you’re growing an aligned audience, you cultivate a community that is excited to receive your wisdom, support, and guidance. But to do that, you need to know the three key steps to attracting (and engaging) an aligned audience.
Step 1 to Attract an Aligned Audience: Narrow Your Niche.
We gotta go deep here because surface-level “knowing” is no longer enough. There are many ways you can narrow your niche, which will result in them being able to say, “OH, THAT IS ME,” followed by, “I BELONG HERE.” (And I’m not talking about what they watch on Netflix or do in their free time. Too many coaches waste precious time having clients “figure out” this nonsense.)
Step 2 to Attract an Aligned Audience: Amplify Your Voice.
Please note this does not refer to your volume–and this is where using your Content Personality® makes a huge difference in the energy of how your message is received. When you can clearly communicate your mission-driven message using your Content Personality® AND your narrowed niche can hear you, that’s when aligned community growth happens!
Step 3 to Attract an Aligned Audience: Be the Invitation.
It’s not enough to “post and pray” that your aligned audience will find you. You must lean into inviting them to join your mission and vision for a changed world. This means you also need to become highly committed to being visible (using your Content Personality®) so that your aligned audience can get to know you and be in a relationship with you.
All of these take courage!
When you share your mission and services with an audience that is truly aligned with all the parts that make you UNIQUE, it’s much easier to earn their trust and create invaluable relationships.
Because the thing about growing an engaged, aligned audience is that everyone you’re connected to is absorbing your messaging at their own pace. This naturally means that some of your audience isn’t ready to buy…yet.
Note: If they’re not ready to buy this time, that doesn’t mean they won’t be next time.
But wouldn’t it be nice to know if, this time, introducing your brilliant idea makes sense for where the majority of your audience is right now?
(Yes, yes, it would.)
Are you ready to simplify your marketing while more effectively communicating the value you bring to your (current and future) clients? Let us help! CLICK HERE to book a complimentary session with Amy now.
