10 Questions to Ask Your Next Business Coach — Before You Pay Them A Penny

I’m enjoying some quiet time away in the woods!

I started working with a new business coach/strategist a couple months ago.

Finding a coach for my next level of success wasn’t easy.

I spend over two years searching for a coach that:

  1. Didn’t want to force me into a new biz model.
  2. Didn’t want to make me use ads for growth.
  3. Didn’t sell me some over crammed program with endless meetings that I didn’t need.
  4. Didn’t want to change my messaging and brand.

My new coach and I met several times before I ever bought from her. Even though I knew I made the right choice, I was still nervous for our first session!

Within the first 20 minutes of our initial meeting, I realized I had picked a great partnership for my next level of growth.

My coach asked THESE types of questions during our first session:

  • “Tell me what’s working for you, energetically?”
  • “Tell me about your team. What do you love?”
  • “Tell me what your financial goal is for next year?”

That last question–well I had some stipulations!

“I want to add an additional $250k+ per year in revenue, *if* I do not have to work more than 16 days a month.”

She loved and appreciated the clarity and conviction to my #joyfirst lifestyle!

I left our session with homework and her insight on how to add $250k to what I’m already doing, without working more than 16 days a month, or doing any of that other stuff I mentioned above.

All of this made me think about how many coaches and consultants come to us AFTER they invest in a coach/program that doesn’t work for them.

Here at the #JoyfulBusinessRevolution, we want to help you make aligned choices from the start!

This means, when you are looking for a coach to partner with, it’s important that you do your homework.

Please ask these 10 questions during your interview process:

  1. How much are you making a year? How much of that are you keeping?
  2. How many days off do you have a year? What do days off look like for you?
  3. What’s your business model like?
  4. What team do you have to support me if you get sick or need to take time away?
  5. Do you have a community I can grow with?
  6. How can I test your coaching before I go all in?
  7. How do you think you can help me specifically?
  8. What skills do you bring to this relationship that compliment what I’m already doing?
  9. When and where do you respond to me if I need additional support outside of our sessions?
  10. Will you be asking for my feedback and the transformation I experienced during our engagement?

When you slow the process down and are intentional about entering a true partnership with your next coach, magic happens!

Are you interviewing people for your next level of business growth and organic marketing support? If so, I’d love to get a chance to know you, your dreams, and what brings you joy!

Feel free to reach out to me at hq (at) joyfulbusinessrevolution (dot) com. I can’t wait to hear from you!



M. Shannon Hernandez | Email Marketing Strategist

Fractional CMO | Business Growth Consultant | Email Marketing Strategist | Author & Keynote Speaker | Founder & Angel Investor