M. Shannon Hernandez | Email Marketing Strategist – Medium

M. Shannon Hernandez | Email Marketing Strategist

M. Shannon Hernandez | Email Marketing Strategist

The 4 Biggest Communication Struggles (and how to fix them)

On a daily basis, I hear from coaches, consultants, and experts JUST LIKE YOU, who struggle to communicate their value and their offers.

1d ago

The 4 Biggest Communication Struggles (and how to fix them)

1d ago

M. Shannon Hernandez | Email Marketing Strategist

Structure Your Freedom, Your Marketing, and Your Life

Let me start by reminding you: YOU CAN’T DO ALL THE THINGS WELL, SO QUIT TRYING.

Oct 29

Structure Your Freedom, Your Marketing, and Your Life

Oct 29

M. Shannon Hernandez | Email Marketing Strategist

How to Identify & Truly Connect with Your Ideal Clients Online

Growing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires…

Oct 22

How to Identify & Truly Connect with Your Ideal Clients Online

Oct 22

M. Shannon Hernandez | Email Marketing Strategist

Inbox Income — Emails that Move the People, the Purpose, and the Profit

You may have noticed a few changes here — namely that we’ve renamed the LinkedIn newsletter to better reflect what we do — help coaches…

Oct 16

Inbox Income — Emails that Move the People, the Purpose, and the Profit

Oct 16

M. Shannon Hernandez | Email Marketing Strategist

Authentic Brand Storytelling. For Everyone.

A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people…

Sep 4

Sep 4

M. Shannon Hernandez | Email Marketing Strategist

197 Brand Adjectives to Describe Your Brand [Sorted by Category]

Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of…

Aug 20

Aug 20

M. Shannon Hernandez | Email Marketing Strategist

Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck

What you do matters — so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition…

Aug 6

Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re Stuck

Aug 6

M. Shannon Hernandez | Email Marketing Strategist

A Masterclass in Messaging & Positioning for Coaches & Consultants

What’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company.

Jul 23

A Masterclass in Messaging & Positioning for Coaches & Consultants

Jul 23

M. Shannon Hernandez | Email Marketing Strategist

Using Brand Messaging Pillars to Guide Your Content

When you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all…

Jul 8

Jul 8

M. Shannon Hernandez | Email Marketing Strategist

Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)

If you hear (or read) the words “messaging strategy” and wonder what that means or if it’s something you need to worry about as a…

Jun 25

Messaging Strategy Demystified (For Coaches, Consultants & Experts Like You)

Jun 25

M. Shannon Hernandez | Email Marketing Strategist

M. Shannon Hernandez | Email Marketing Strategist

Fractional CMO | Business Growth Consultant | Email Marketing Strategist | Author & Keynote Speaker | Founder & Angel Investor

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