M. Shannon Hernandez | Email Marketing StrategistThe Irrepressible Power of Joy MarketingIn a world where every marketer seems to focus on scarcity, urgency, and FOMO, I want to change the conversation — because joy marketing is…1d ago1d ago
M. Shannon Hernandez | Email Marketing StrategistThe 4 Biggest Communication Struggles (and how to fix them)On a daily basis, I hear from coaches, consultants, and experts JUST LIKE YOU, who struggle to communicate their value and their offers.Nov 5Nov 5
M. Shannon Hernandez | Email Marketing StrategistStructure Your Freedom, Your Marketing, and Your LifeLet me start by reminding you: YOU CAN’T DO ALL THE THINGS WELL, SO QUIT TRYING.Oct 29Oct 29
M. Shannon Hernandez | Email Marketing StrategistHow to Identify & Truly Connect with Your Ideal Clients OnlineGrowing your business starts with having an offer you love. Seems straightforward, right? It follows then that selling your offer requires…Oct 22Oct 22
M. Shannon Hernandez | Email Marketing StrategistInbox Income — Emails that Move the People, the Purpose, and the ProfitYou may have noticed a few changes here — namely that we’ve renamed the LinkedIn newsletter to better reflect what we do — help coaches…Oct 16Oct 16
M. Shannon Hernandez | Email Marketing StrategistAuthentic Brand Storytelling. For Everyone.A lot of people talk about brand storytelling and even more talk about building a business that’s true to your why. But I wish more people…Sep 4Sep 4
M. Shannon Hernandez | Email Marketing Strategist197 Brand Adjectives to Describe Your Brand [Sorted by Category]Deciding how to talk about your company takes a lot of work. If you’re like many business owners, it’s one of the hardest parts of…Aug 20Aug 20
M. Shannon Hernandez | Email Marketing StrategistUnique Value Proposition (UVP) versus Unique Selling Proposition (USP) and Why You’re StuckWhat you do matters — so does your audience and what they get out of the deal. And in a nutshell, that’s what your unique value proposition…Aug 6Aug 6
M. Shannon Hernandez | Email Marketing StrategistA Masterclass in Messaging & Positioning for Coaches & ConsultantsWhat’s the difference between messaging and positioning? If that’s a question you’ve ever asked, you’re in excellent company.Jul 23Jul 23
M. Shannon Hernandez | Email Marketing StrategistUsing Brand Messaging Pillars to Guide Your ContentWhen you talk to a variety of so-called digital marketing experts looking for ideas to build connections with your audience, you’ll get all…Jul 8Jul 8